This is a presentation I gave at the Access Zone of the London International Wine Fair in 2011. The presentation is about 5 Tips for Wineries that want to get online and using social media.
Access Zone – Ryan O’Connell from Vrazon on Vimeo.
It was a lot of fun presenting at last year’s event, but the audience was pretty limited at the Access Zone (an area focused on the Internet’s role in the wine trade). 2011 was totally different. The area was bigger and it was full of people at every presentation. It’s obvious that the wine trade is catching up to what Vrazon and its members have been saying for a long time. The Internet is playing a crucial role in wine communication, wine sales, and so on. It cannot be ignored!
